Do we buy it for the smell?
Do we buy it because of the face?
Do we want to be just like them?
Jennifer Lopez, (AKA J-Lo) released her celebrity fragrance “Glow” in 2002 and it became a rather successful, popular fragrance. Although she wasn’t the first celebrity to release a perfume, ( the crown goes to glam queen Elizabeth Taylor in 1991 with “White Diamonds”) she did seem to play a role in the surge of other celebrities transforming into sheep and floowing in Ms. Lopez’s footsteps.
Now, it seems everybody has jumped on the bandwagon. Kate Moss, Christina Aguilera, Kylie Minogue, The Beckhams, Mariah Carey, Hilliary Duff, P Diddy and even the skinny Olsen twins are naming just a few celebrities who have released their own branded fragrance. For scents which usually don’t smell so great and more often than not similar in style; floral, overly sweet, sickly! why then is it such a huge market?
We are a crazy world and our interests in celebrities are at an all time high:
Hollywood has a lot to answer for, air-brushing should apologise to all teenage girls. and skinny celebrities should be decent role models eat a good hearty meal and show us their real talents. Most of us would like to look like a celebrity, have their life-style or sometimes when we get a little out of control be just like them. With image playing such a huge ritual in our daily lives from shampoo, make up and to the extreme, surgical enhancements we have the capability more than ever before to make ourselves look different. To be able to smell like our favourite celeb, creates a false confidence, and for those of us who wish to be like Paris Hilton are now a step closer to fulfilling that dream.
The target audience is a key to the success:
Celebrity fragrances appeal most to teenagers and young adults, especially the 12- to 19-year-old age group. Most of the celebrity fragrances are fairly affordable, and at an age where you wish for more than a body spray, but whose budget won’t stretch to a mainstream fragrance, the celebrity perfumes fill that niche. It also, as a fan of a particular celeb supports that idol in their success; just like buying a CD or a sticker album!
I don’t have a problem with celebrity perfumes, if they have the power to be able to put their name on a fragrance, and fans want to buy it, then so be it. What troubles, and slightly disturbs me is how now it’s not just superstars. It’s everyboy who has been famous for five minutes! Jade Goody (Big Brother conestant from UK) and Coleen Mcloughlin (Wayne Rooney’s girlfriend), might be perfectly great girls but to release a fragrance seems a little wannabe if you ask me. Surprisingly both perfumes did very well in the UK, flying off the shelves and being in top ten spots!
Well, to conclude, if you’ve got it flaunt it. If you haven’t milk it for every penny you can get!
Categories
Archives
Meta